2
2026
An evolving identity where polished letterforms transform into grasses, stems and flowers within a living visual system. Created for MENSCH’s relaunch across web, social and campaign materials.
Use: Homepage & Branding Assets
Focus: Living typography
Theme: Growth through transformation
Live on mensch.club
Starting from polished metallic typography, a series of transformations were developed in which letterforms gradually evolved into grasses, stems and flowering structures. The contrast between manufactured surfaces and organic growth became the central visual idea.
The resulting animations were used throughout the launch campaign, website and social channels, creating a flexible visual language capable of feeling both contemporary and alive. Rather than treating branding as a fixed system, the project explored identity as something capable of evolving and adapting over time.